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Bicycle Home Repair Service

Logo design

Branding for BHRS, a bicycle workshop based in Hackney, London. The company's briefing was to create a modern logo that would immediately communicate strength and accuracy, fundamental qualities in the world of the two wheels.

I decided to design the logo with my prime focus being a simplistic and yet catchy visualisation. Secondly, I opted for a black and white colour palette to express the company's straightforward approach and the well-appreciated hands-on attitude

in business. The business cards and posters were created to help fostering the brand's recognition

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