Bicycle Home Repair Service
Branding for BHRS, a bicycle workshop based in Hackney, London. The company's briefing was to create a modern logo that would immediately communicate strength and accuracy, fundamental qualities in the world of the two wheels.
I decided to design the logo with my prime focus being a simplistic and yet catchy visualisation. Secondly, I opted for a black and white colour palette to express the company's straightforward approach and the well-appreciated hands-on attitude
in business. The business cards and posters were created to help fostering the brand's recognition