BLISS-AUTHENTIC TASTE

Packaging design

Bliss is a digital food retailer start-up born as a response to Covid emergency situation. The founders' main focus is the first-class quality of the core ingredients: artisanal chocolate made in Italy and handpicked tea from India.

The briefing's objective was to create two packaging labels that would reflect the brand's main values: authenticity and excellence.

Following the brand guidelines and focussing on emphasizing the classy look of the logo,I chose to create two patterns inspired by traditional Italian terrazzo and Portuguese painted tiles, two different styles that stand for refined esthetic.

I then played with modern colours and lines to give them a more contemporary look.