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Authentic Taste

Packaging design

Bliss is a digital food retailer start-up born as a response to the Covid emergency situation. The founders' main focus is the first-class quality of the core ingredients: artisanal chocolate made in Italy and handpicked tea from India. The briefing's objective was to create two packaging labels that would reflect the brand's main values: authenticity and excellence.

Following the brand guidelines and focusing on emphasizing the classy look of the logo, I chose to create two patterns inspired by traditional Italian terrazzo and Portuguese painted tiles, two different styles that stand for refined esthetic. I then played with modern colours and lines to give them a more contemporary look.

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