Tropicalia is a new music & food festival based in California which is due to launch in Summer 2021. It’s an ‘all things tropical’ festival, celebrating the best of Latin, Caribbean and African cultures. It is inspired by a Brazilian cultural movement that arose in the ’60s and transformed music, film and arts. This utopian festival wants to revolutionise culture as much as the original movement did.
Their brief involved creating their outstanding website homepage as unique, peculiar and different from anything they’ve ever seen before, "Something to ‘shock’ the public and get them involved in the atmosphere of the event."
My approach to this design was to incorporate bright and vibrant colours with modern looking characters that reflected the tropical spirit of the festival.