ZZZ (TRIPLE Z)
Packaging & Merchandise Design
ZZZ (pronounced Triple Z) is a new, up-and-coming, boutique cosmetic brand.
They have been working on their first range of products, a collection of creams and mist sprays to aid a restful night’s sleep.
In their brief, they already had the logo, the primary typeface and colour palette finalised and were looking for a designer to develop these further to create a range of illustrative patterns, adding their own flare.
Starting in Procreate and then moving into illustrator, I created the pattern following the loose and playful look of the logo and using a contrasting night-and-day base colour, aiming to generate a positive energetic morning feeling that will resonate with the product's users.
The result is a super fun, vibrant, playful and modern design which should stand out on a crowded shelf and work well across web and social media.