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SAVAGE X FENTY
Signature Script
Collection

Newsletter design
Website assets

"The best things in life require a signature; we want to show the power and individuality that comes with it."

 

New lingerie collection 'Signature Script' launch and execution, April 2024, featuring Rihanna. The collection launched the first brand franchise of the year, and it was rolled out with a large-scale teasing campaign involving OOH in Brooklyn and branded deriver's uniforms and trucks in Los Angeles, ready to deliver Savage Script printed boxes to selected influencers and VIP Members.

We adapted the US art direction to the European markets of reference, maintaining the bold but luxurious feel of the campaign.

EMAIL DESIGN

WEBSITE ASSETS

Website banners and pop ups displaying promotions for Signature Script collection, for both desktop and mobile devices.

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