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SAVAGE X FENTY
Valentine's Day
Collection
Valentine's Day campaign execution featuring Rihanna.
Email campaign design, website assets and Instagram teasing posts showcasing the new SXF Valentine's collection, created following Los Angeles head quarter's directions and adapted to the European markets of reference: United Kingdom, France, Germany, Spain and General Europe.
Newsletter design
Instagram posts
Website assets
PHOTOSHOOT
INSTAGRAM VIDEO TEASERS
To tease the followers, the creative team came up with an initial series of videos named "Savage Confessions" where Rihanna was shot wearing the new Valentine's collection and sharing her most intimates secrets.
Here you see a selection of those videos.
WEBSITE ASSETS
Website banners and pop ups displaying promotions for the Velntine's Day period, for both desktop and mobile devices.
