TED BAKER HONG KONG

Store wallpaper & cash desk

Ted Baker is a British luxury clothing retail company. I had been commissioned to create five print illustrations between fitting rooms and cash desk for their Hong Kong City Gate store.

Their Special Projects and Creative team briefing was to create those illustrations with special focus given to the "fishing" theme, ranging between English and Asian traditions. Being inspired by the traditional asian ink drawings, I chose to use watercolour and ink on tracing paper to maintain that 'aged' look, enhancing and unifying them digitally.

The approved designs have been placed on the store cash desk and on fitting room wallpapers.