Hong Kong store
Ted Baker is a global luxury fashion company based in London. Their branding is fun, quirky, and original, and they like to differentiate every store based on the history of each store's location.
I had been commissioned by their Special Projects and Creative teams to create five wallpaper print illustrations for their Hong Kong City Gate store.
The theme they chose for this specific shop was "fishing", combining English and Asian traditions. Inspired by the traditional Asian ink drawings, I chose to use watercolour and ink on tracing paper to create an oriental, aged look, colouring them digitally afterward.
The approved designs have been placed on the store's frontal cash desk and inside its fitting rooms.