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Hong Kong store
Ted Baker is a worldwide luxury fashion company based in London. Their branding is fun, quirky and original, and they like to differentiate each store based on the history of the city where they will open it.
I had been commissioned by its Special Projects and Creative teams to create five wallpaper print illustrations for their Hong Kong City Gate store.
The theme they chose for this specific shop was "fishing", spanning
between English and Asian traditions. Being inspired by the traditional Asian ink drawings, I chose to use watercolour and ink on tracing paper to create an oriental, aged look, colouring them digitally afterwards.
The approved designs have been placed on the store front cash desk and inside its fitting rooms.